The conjugate of  a +  is  a.

When a conjugate pair are multiplied, the form produced is The Difference of Two Squares.

(a + )(a) = a2 − ()2 = a2b.

The conjugate of  a + ib   is  aib,
where i is the complex unit:  i2 = −1.

When that conjugate pair are multiplied, we obtain the sum of the squares of the components a and b.

(a + ib)(aib)  =  a2 − (ib)2
 
   =  a2i2b2
 
   =  a2 − (−1)b2
 
   =  a2 + b2